Maxine Moor joins Vitestro as VP Marketing, Sales and Customer Success for Europe

Utrecht, The Netherlands, 2 April 2024  – Maxine Moor, a dynamic executive with a proven trackrecord in driving growth and innovation in the healthcare industry, has joined Vitestro as the Vice President of Marketing, Sales, and Customer Success for Europe. 

With over 20 years of experience in senior leadership positions, Maxine brings a wealth of expertise in building and growing businesses, particularly in the areas of growing commercial teams, and professionalizing organizations. In her previous role at Philips Healthcare, Maxine successfully led the marketing and sales activities of the Services division, achieving growth year-over-year and launching new services propositions. Her strategic leadership and ability to navigate complex, multistakeholder environments make her a valuable addition to the Vitestro team.

Maxine shares: “I am delighted to become a part of Vitestro team and play a vital role in the scaling of this promising medical device solution, aimed at delivering exceptional quality and patient experiences in blood drawing. I am eager to contribute to further unlocking the potential of this exciting development and its dedicated workforce. Vitestro has demonstrated its capabilities through impressive clinical trials , partnering with visionary labs across multiple geographies and is ready to embark on the next phase of its journey. I am enthusiastic about collaborating with the team to meet the evolving needs of our customers in Europe and delivering substantial value to them.”

As the VP of Sales, Marketing, and Customer Success at Vitestro, Maxine will be responsible for driving the company's commercial strategy and expanding its market presence. Leveraging her extensive experience in marketing and sales, Maxine will lead efforts to introduce Vitestro's innovative solutions to healthcare professionals and patients, while also focusing on building strong customer relationships and driving adoption. With her strategic vision and hands-on approach, Maxine will play a pivotal role in driving Vitestro's growth and success in the healthcare industry.

"We are thrilled to have Maxine Moor join our team – her skills and experience will strengthen our ability to rapidly scale" said Toon Overbeeke, CEO of Vitestro. 

Brian Joseph, Commercial Director adds: "Her extensive experience and business expertise in driving growth and innovation will be invaluable as we continue to expand our presence in the healthcare market. Maxine's passion for solving entrepreneurial challenges make her the perfect fit to lead our commercial efforts and drive Vitestro's success in the years to come."

In addition to welcoming Maxine Moor to the Vitestro team, we are excited to share that Brian Joseph, co-founder and current Commercial Director, will be transitioning from his focus on the European market to spearheading the Vitestro efforts in North America. Brian has been instrumental in driving our growth and success in Europe, and we are confident that his leadership and expertise will be invaluable as we expand into new territories. As part of this transition, Maxine Moor will be taking on part of Brian's responsibilities in Europe, ensuring a seamless and uninterrupted experience for our customers.